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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Wit & Wisdom Wednesday Will Rogers Stop Digging
It is Wit & Wisdom Wednesday at Elarbee Media. Will Rogers seems to have an incredible ability to state the obvious with a delivery that shocks you with its impact.
So often you watch as people, and businesses, fail to change what they are doing even though it isn't working. Why?
Happy Holiday it is National Law Enforcement Appreciation Day
Office Move Filing for Art Tuesday
Happy Holiday New Years 2015
Happy Holiday New Years Eve 2015
Old Conference Room
Tiger Tiger Our William Blake Office
In the forests of the night,
What immortal hand or eye
Could frame thy fearful symmetry?
Cocktail Friday Lonely Tito's
It is always important to plan your business move carefully, which is of course why the Tito's remains as the last item in the freezer!
Cheers!
Tombstones for Media USA Weekend Folds
Tombstones for Media
The recent demise of USA Weekend brought forward the thought that many times, we only hear the positive news about media circulation. Announcements are made about redesign, expanded rate bases and new program launches, but when a media dies off, it can take a while to hear about it. With so much data cached on the internet, if you search online you would swear it was still publishing. In Tombstones for Media, we are going to try to not only alert you to the closures, but recommend replacement options. In this continuing climate of consolidation, this may become a very active segment for our posts.
RIP USA Weekend.
AARP Media’s 5 CREATIVE BEST PRACTICES TO BOOST YOUR 50+ ADVERTISING ROI
Make it Legible – maximize readability by selecting images and font sizes that 50+ consumers can see clearly, read at close distances for both print and digital. –TIP Focus on easy-to-read headline, a prominent CTA and strong color contrasts.
Be Relevant – 50+ are sophisticated and savvy consumers, speak directly to this stage and offer solutions. Heighten relevance with lifestyle imagery. –TIP Make it more about the customer and less about you. Highlight why your product is perfect for the 50+ audience.
Get to the Point – 50+ individuals tend to process information in an intuitive and simultaneous way, looking first at the whole picture, then the details. –TIP Keep your copy brief and literal. Use imagery to reinforce the message.
Focus on Priorities – 50+ consumers expect to see an offer and then a way to take action. Prioritize the elements of the main message, offer, call-to-action, image and logo. –TIP Offer only the most important information. Resist the urge to shrink type size to say it all.
Keep it Consistent – 50+ consumers are increasingly engaging simultaneously across platforms. Your ad campaign should create a holistic customer experience. –TIP Design print and digital assets similarly, feature a call-to-action best suited to its medium.