Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Product Photography Holly Berries
Makes you all warm and fuzzy about mag release buttons!
Remember Pearl Harbor December 7th
Throwback Thursday J&B Bottle Tree
Wit & Wisdom Wednesday Mark Twain on the Majority
It's Wit & Wisdom Wednesday at Elarbee Media. Mark Twain offers us both on a platter with this quip about embracing the majority. His wit is timeless because it reflects on the nature of people, not on specific issues.
What does this have to do with business? If you are doing what everyone else is doing, you need to pause and reflect. In marketing innovation is crucial. Keeping up with the pack means you are already behind. If everyone is doing it, the competitive advantage has already passed. So how do you embrace new opportunities without throwing money down the toilet? Test. Test small and test often. Test odd and innovative channels. Test.
Art Tuesday Farewell to Our Old Office Themes
We are excited to announce that we will be upgrading our space and expanding our offices at the first of the year. Before we leave here, I will be posting "Farewell office!" shots of each of the different color schemes.
Moving is an adventure, and always an opportunity for growth as well as editing. We cannot wait!
Art Tuesday Pirate Turkey
At Elarbee Media, we are thankful for these small treasures!
Cocktail Friday The Smoking Gun
The Smoking Gun
Two notoriously assertive ingredients—scotch and Fernet Branca—balance each other out in this flavorful after-dinner sipper. “It’s a drink you can hunker down with,” says Mark Allen. “I love how it has such a warming effect, even though it’s served ice-cold.”
2 oz. Islay or other peaty scotch (Allen uses Laphroaig 10-year)
3/4 tsp. Fernet Branca
1/2 tsp. brown sugar cordial (see below)
2 dashes Fee Bros. whiskey barrel-aged bitters
Cracked ice
Tools: mixing glass, barspoon, strainer
Glass: small scotch or cocktail glass
Garnish: mint leaf
Stir all ingredients and strain into a chilled glass. Garnish.
Mark Allen, Red Feather Lounge, Boise, Idaho
Product Photography Fun Gun SHoot
Throwback Thursday Kelly Elarbee
Wit & Wisdom Wednesday Warhol on Art and Business
Stunning as it is, Andy Warhol, pictured here in a cowboy hat, has one of the most remarkable business quotes out there. Unashamedly capitalistic in his approach and certainly talented, he nails it with language. And who doesn’t envy his approach to hair-styling?