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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Art Tuesday Pirate Turkey
11/25/2014
It's Art Tuesday at Elarbee Media and in honor of Thanksgiving, we have chosen to highlight this stunning work by Rache Elarbee titled "Pirate Turkey". If you look closely, the turkey has a patch on one eye. At Elarbee Media, we are thankful for these small treasures!
Cocktail Friday The Smoking Gun
11/21/2014
It’s Cocktail Friday at Elarbee Media. Today we have a full day photo shoot for our client Black Creek Precision. Here is a fitting cocktail recipe for today “The Smoking Gun”. We’ll save this for later to be safe.The Smoking Gun
Two notoriously assertive ingredients—scotch and Fernet Branca—balance each other out in this flavorful after-dinner sipper. “It’s a drink you can hunker down with,” says Mark Allen. “I love how it has such a warming effect, even though it’s served ice-cold.”
2 oz. Islay or other peaty scotch (Allen uses Laphroaig 10-year)
3/4 tsp. Fernet Branca
1/2 tsp. brown sugar cordial (see below)
2 dashes Fee Bros. whiskey barrel-aged bitters
Cracked ice
Tools: mixing glass, barspoon, strainer
Glass: small scotch or cocktail glass
Garnish: mint leaf
Stir all ingredients and strain into a chilled glass. Garnish.
Mark Allen, Red Feather Lounge, Boise, Idaho
Product Photography Fun Gun SHoot
11/21/2014
It can be so much fun to work outside of your comfort zone. Today's photo shoot was one of those lucky days. Today,the Elarbee Media team learned quite a bit about flag protocol in advertising, verifying that the magazine you have in your staged shot actually matches the caliber of the weapon, and volumes of information about tactical weapons as a category. We have some great raw material to work with. Look for our new full color ad campaign launching in Shot Show issues of tactical title
Throwback Thursday Kelly Elarbee
11/20/2014
On a lighthearted note this week for Throwback Thursday, here I am in March 2002 in Jezebel Magazine (Now part of the Modern Luxury Group).www.modernluxury.com/jezebel “Plus ça change, plus c'est la même chose” - except for the triplets of course.
Wit & Wisdom Wednesday Warhol on Art and Business
11/19/2014
“Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.” Andy WarholStunning as it is, Andy Warhol, pictured here in a cowboy hat, has one of the most remarkable business quotes out there. Unashamedly capitalistic in his approach and certainly talented, he nails it with language. And who doesn’t envy his approach to hair-styling?
Art Tuesday Leaves and the Power of Color
11/18/2014
It’s Art Tuesday at Elarbee Media. “Leaves” is a black and white etching, that is then over-painted. Atlanta artist Marjorie Bowers achieves a photographic effect with her extremely detailed execution. Her pop of red makes the background almost “feel” frigidly cold, a perfect match for our weather here today. In advertising, color also makes a huge impact on response. Focused color to enhance the call to action and overall color to stand out in a crowded media space are devices of the direct response creative professional. The use of color does create a “feel”, and can also impact brand resonance. Before you jump in with both feet make sure your color choice and placement are tailored to your audience. Focus groups, and small circulation test cells are a must before you align yourself with a particular color. Always keep in mind that there are tones within the colors too. Red is not Red is not Red.
Elarbee Media Joins the GRA, Georgia Restaurant Association
11/17/2014
Elarbee Media is now a member of the GRA, Georgia Restaurant Association. We look forward to expanding our advertising support of both local and national footprint restaurants, from quick serve to fine dining. See you at the next event.
Business Travel 21 Club
11/15/2014
Food is one of the balms to a business traveler's weariness. After a very long week, I can reflect back that the burger at 21 Club is still one of my favorites. Here it is with cheese and bacon. Elarbee Media salutes all of you road warriors out there making it happen.
Art Tuesday Yarn Art
11/12/2014
Its Art Tuesday at Elarbee Media. We thought we would go interactive on this week's post. This is a piece of art we have over our sofa in the lobby. Who else loves yarn art?!
New Website Launch Tat3dUSA
11/10/2014
Elarbee Media is proud to announce the launch of a new brochure site for Tat3DUSA. Tat3DUSA offers three dimensional training dummies for the military and law enforcement communities. They also produce lightweight models for shooting ranges, and personal use. We are excited to partner with them as they roll their products into the US market.