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    Let's Talk About Stuff.

Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.

Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.


Blog Image for New AOR Relationship Black Creek Precision

New AOR Relationship Black Creek Precision

07/30/2014
Elarbee Media is proud to announce our new AOR relationship with Black Creek Precision! Stay tuned for our exciting reveals of their new consumer site and fall ad campaign.
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Blog Image for Art Tuesday Lock up Next Years Contracts

Art Tuesday Lock up Next Years Contracts

07/29/2014
It’s Art Tuesday again at Elarbee Media. This photo of the "love locks" in Paris was taken by my brother. Use this as a reminder that if you are in a contested category, August is the time to lock up your 2015 contracts. With appropriate cancellation policies in place of course!

Blog Image for Happy Birthday Patricia Vinette

Happy Birthday Patricia Vinette

07/28/2014
Elarbee Media would like to wish Patricia Donohue Vinette a very Happy Birthday! (Age omitted to keep family harmony.) Cheers to a fabulous role model who raised and educated four hellions while dragging us around the globe! She proved without preaching it, that women are indeed tough as nails. She taught me that being adaptable is the key to a success that includes happiness. Life, like business, is very rarely a smooth road with no bumps.
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Blog Image for Rural Advertising Small Town Life

Rural Advertising Small Town Life

07/27/2014
After spending a lot of time in the country recently, I am reminded of how different life is in a small town. This basket of corn and tomatoes was brought over by a neighbor that had a bumper crop. That type of neighborly behavior just doesn't happen where I live in town. Advertising to the rural market is different as well. While most offers still resonate effectively, the delivery of the offer often has to be very different. Smaller circulations and more shipping destinations don’t daunt us at Elarbee Media. We love tapping into this “small town” market. Let us show you how.
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Blog Image for Throwback Thursday Buzz Versus Product Focus in Ads

Throwback Thursday Buzz Versus Product Focus in Ads

07/24/2014
Check out these very divergent images from Ray-Ban. Does the movement toward discounting the product itself in ads really work? Is the buzz worth sacrificing the focus on product? Personally, I’d love to get my hands on a pair of the retro green Ray-Bans and “enjoy the sun in style." ‪#‎ThrowbackThursday‬

Blog Image for Wit & Wisdom Wednesday Patrick Roy

Wit & Wisdom Wednesday Patrick Roy

07/23/2014
Being that I am both a business owner and mom, I try and find inspiration in different places. I don’t watch a lot of TV outside of PBS, and I don’t follow sports (besides baseball and hockey). Here's a quote I pulled from my favorite hockey player, Patrick Roy: “I play a position where you make mistakes. The only people that don’t make mistakes at a hockey game are the people watching.” Mistakes happen in business. The key is deciding how to address them. Failure doesn't lie in mistakes, it lies in self-pity and the inertia that often follows. Edit, adjust, and always move forward.

Blog Image for Art Tuesday Photography is Art

Art Tuesday Photography is Art

07/22/2014
Is photography an art? You bet! After spending the past month doing product photography for a new consumer website, we at Elarbee Media know that there is a big difference between “pushing a button” and creating an image. Making uppers, lowers and gaskets look sexy is hard work- and YES, it is an art. Cheers to all of you photographers out there that make it look easy.

Blog Image for Hedge Your Bets in Business

Hedge Your Bets in Business

07/21/2014
An update on our peach trees: The peaches are growing healthily and steadily, but definitely in need of some more rain. The apples in the background, which also benefited from this year’s pruning, are going crazy! What is the business translation? Don’t focus exclusively on one client. Hedge. What you think will yield fruit may not. Your back up plan may pay out in spades. However, always maintain what you have in production, otherwise nothing will bear fruit.
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Blog Image for Cocktail Friday Sterling Corkscrew

Cocktail Friday Sterling Corkscrew

07/18/2014
It's Cocktail Friday here at Elarbee Media. This simple sterling handled corkscrew is a very functional item, and well used despite the fact that it does not have all of the bells and whistles of some of its modern cousins. Bells and whistles are nice, but at the end of the day, you just need to pull the cork out of the bottle. What is the business parallel to getting the “cork out of the bottle?" Go back to basics. Buy what works. Reject the rest.

Blog Image for Zombie Head Tat3dUSA

Zombie Head Tat3dUSA

07/16/2014
Business is funny sometimes. You never know what is going to happen when you sit down with a client. You can prepare as well as possible, but sometimes agendas go out the window and conversations take a different direction. This is exactly what happened to me at a photo shoot and product review this weekend. The PowerPoint presentation that I'd prepared was never shown, but I made a great personal connection with a group of people enthusiastic about their business and product line.I am now the proud owner of a zombie head 3D target, which can take up to 15,000 rounds and is also “self-healing” (important in a zombie). It also makes a nice paperweight on my desk.
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