Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Art Tuesday Urbnpop Wood Burning
It is Art Tuesday at Elarbee Media and today we are excited to show you our newest addition from URBNPOP. This adorable horned and helmeted monster is a magnet. We haven't seen wood burning outside of the rustic country arena in so many years we were surprised when we encountered it here.
The combination of the wood burning with the monster subject matter strikes us as just wrong enough to be perfectly right!
Often the "off-kilter" is striking, and memorable. You don't have to scream to be heard. Sometimes you just have to whisper and be a little cheeky.
Cheers URBNPOP! Thanks for the gift. Urbnpop.com
Throwback Thursday Converse Shoes
It is throwback Thursday at Elarbee Media, and today we are going to pick on one of our favorite classic brands, Converse.
We love the ad copy headline, we love the heavy image, light copy layout. We think the ad overall is funny.
But what is up with the black socks with bright blue shoes? And the white shoes with dark plaid pants? Odd that it is so close to great, and yet fails.
Sandy Springs Fire Department
An exciting visit form the Sandy Springs Fire Department today! Thank you all for your service, and the photo op!
Wit & Wisdom Wednesday - Edison on Execution
"Vision without execution is hallucination." Thomas Edison
It is Wit & Wisdom Wednesday at Elarbee Media, and we love this quote from Thomas Edison. Ideas are great, but when not put into practice they are worthless.
Tombstones for Media
In our segment Tombstones for Media we highlight programs that have gone off the market. Here are two young family targeted catalog blow-in programs that are no longer available: Sensational Beginnings Catalog Inserts, and Lilly's Kids Catalog Inserts. Elarbee Media recommends replacing these programs with CP Toys Blow-in.
Have a Happy and Safe Labor Day
Elarbee Media wishes you a happy and safe Labor Day Weekend!
Throwback Thursday Labor Day Picnic Coke
It is Throwback Thursday at Elarbee Media and we are getting ready for the Labor Day weekend. We thought we would highlight a great American tradition - the Labor Day Picnic.
In this 1966 print ad from Coca-Cola,the picnic is compacted into the 6 pack carrier for the bottles. Clever.
The Americana, the picnic vibe and the product itself are all captured without a lifestyle scene. Simple and ahead of its time, this ad works for us.
Tombstones for Media Home Decorator's Collection
In a segment we call Tombstones for Media, Elarbee Media highlights programs that are now "off" the market. We also offer suggestions on replacement options for the circulation.
Two historic programs that are no longer available are Home Decorators Collection Catalog Inserts and the Home Decorators Collection PIP.
Our recommendation for replacement is The Company Store Catalog Blow-in Program.
Cocktail Friday What Does the Star Shape Mean
It is Cocktail Friday at Elarbee Media and today we are talking abut the meaning of shapes. How is that a cocktail topic? Well - we love our Lone Star Beer bottle caps which feature a single star so we thought we would investigate what the shape means (outside of Texas).
Visual cues are important in advertising, and making sure you get it right is important. "Drawing stars shows you are optimistic and ambitious" according to doodlemeanings. Not a deeply scientific review, but it is Cocktail Friday here at Elarbee Media.
In Texas "Today most people associate the Lone Star with a feisty spirit of independence" according to Phyllis McKenzie.
So our summation is this: If you are drinking a Lone Star Beer outside of Texas you are optimistic and ambitious, and have adopted the Texan's feisty spirit of independence.
None of this is bad from a brand perspective. Good job Lone Star!
For more on what shapes "mean" check out the link below:
http://doodlemeanings.com/…/doodle-meanings-what-do-the-doo…