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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Spotted Around Town Naugahyde in Hartwell
In a segment we call Spotted Around Town we highlight where we see Naugahyde alive and kicking. Why? Because we think it is fun. We were lucky to find this example at a catfish pond in Hartwell, Georgia.
It's out there. Get out and photograph it and let us know where you spot Naugahyde around town.
Cocktail Friday Lone Star Bottle Cap #124
It is Cocktail Friday at Elarbee Media. We are back with more Lone Star Beer bottle cap quiz images. This is #124 if you need to go to LoneStarBeer.com to get the translation.
Once again, a brilliant campaign to build engagement.
Throwback Thursday Faulkner Book Jacket
It is Throwback Thursday at Elarbee Media and we decided to highlight one of our many vintage book jackets. It could well have been a feature of our Art Tuesday post, but we chose to shake things up for Thursday and carry on our Faulkner theme.
Cover art for books is part of the sales packaging. Book jackets are functional, protecting the book, but they offer an opportunity to visually grab the attention of the buying public to lure them in to the purchase of a book. Titles are catchy, but can be misleading. Adding the visual trigger of the book jacket alludes to the book's content in a compelling manner.
Images are compelling. They also drive sales. In this case they also please the eye.
Wit& Wisdom Wednesday Faulkner on Clocks
"Clocks slay time. Time is dead as long as it is being clicked off by little wheels; only when the clock stops does time come to life."
William Faulkner.
It is Wit & Wisdom Wednesday at Elarbee Media and today is all about the South and this Faulkner quote from The Sound and the Fury. Elarbee Media is located in Atlanta, GA, but we are not all from her. Time has a different meaning here, and things take a bit longer than in many places. It can be frustrating to an outsider until you realize that the results show the caring behind the time taken.
Art Tuesday Folk Art
It is Art Tuesday at Elarbee Media and we are in a folk art mood after our all-American long weekend. This Folk Art piece is reminiscent of the earlier tramp art, but has the addition of vibrant color and mementos. The Churchill Downs betting chit is marked 1970.
This piece hangs in our hallway and reminds us that crafty marketers of today's era would have an advertisement on the back of those tickets!
Photo Shoot for Expressionery
We had a great tiime last week shooting images of personalized stamps and projects for our client Expressonery.com. Here is one of our favorite images from the last day of the shoot. It is titled "Time to Wrap" as is designed to highlight the use of the personalized stamp product for making gift tags.
It is Yarn Art and We Love It Happy 4th
Happy 4th of July!
Celebrate America This Weekend Happy July 4th
Elarbee Media is an American owned and operated company. We are proud to celebrate the July 4th holiday and hope that all of our American friends, clients and colleagues have a happy and safe holiday weekend.
Happy Canada Day!
Happy Canada Day to all of our colleagues, friends and family members in The Great White North.
Tombstones for Media Pennysaver
In our segment Tombstones for Media, we highlight the demise of print media channels. One of the most significant recent losses is the California circulation of Pennysaver. Over 10.5 million circulation weekly that is now completely off the market.
When major circulation programs pull of the market, where does that leave those with their media plans set in for the year? Scrambling! Viable replacements for on page advertising are Valassis Shared Mail and the Redplum and Smartsource co-op FSI, but replacing a weekly circulation program with this much scale isn’t easy.
For insert players, Valassis shared mail, and newspapers combined with their TMC products are the most effective replacements.