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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Throwback Thursday - Marlboro Man
It is Throwback Thursday at Elarbee Media. Today we are highlighting one of the most iconic advertising images, the Marlboro Man. Cigarettes are a controversial product these days, but what is undisputed in these campaigns is that they have built a brand icon. The Marlboro Man is an image of the rugged outdoor type, a man's man. Campaigns are image heavy, with extremely limited copy. What Marlboro and their agencies never fail to execute on is the product highlight.
There is a cowboy, there is a cigarette being smoked, and there are boxes of the product on display in the ad. Brilliant. What we like even more is that you can choose lights or regular, and still be the Cowboy.
Wit & Wisdom Wednesday - Churchill on Listening
“Courage is what it takes to stand up and speak, courage is also what it takes to sit down and listen.” Winston Churchill
It is Wit & Wisdom Wednesday at Elarbee Media, and we are pulling a quote from one of our core inspirations Sir Winston Churchill. (The man, not the superb bar on Crescent St in Montreal)
Business leadership is a tricky thing – people look to you for direction, but sometimes it is important to set direction based on what you hear from the ground up. Stopping, taking stock and listening are often hard things for the entrepreneur to embrace. That said, listening is one of the most important things you as a leader can do. The perspective from other positions and directions is often enlightening to the point of being painful, but is always a starting point for advancement. Whether that comes from changing systems, or editing those who do not share your perspective, it is always an opportunity for progress.
Old Office Torn Down - Fresh Start
Drove by the original offices of Elarbee Media today, and they have finally torn them down. Well, that is enough reflection. On to bigger and better things!
Art Tuesday - Brent Woodside Clarity of Image
It is Art Tuesday at Elarbee Media, and we are excited to share a black and white illustration by Brent Woodside. This image immediately resonated with us, because it is so reminiscent of the Rorschach prints we have been posting. While this is a clearly defined image of a “creature and rider”, it has style elements that we see in the inkblots.
Today’s Art Tuesday selection brings up a good point about fluid images. The lack of clarity in the image is a boon in the art piece. It sets a tone, and is suggestive of detail that is never executed. Can that type of messaging with images be successful in advertising? That is a harder sell. Clarity of message is key to successful campaigns, and IMAGE is a significant part of that messaging.
Celebrate Memorial Day
We thank you for your service and your sacrifice.
Cocktail Friday - Be American. Drink American!
It is Cocktail Friday at Elarbee Media, and we are excited about the upcoming holiday weekend. In honor of Memorial Day, we thought we would share a truly American Drink recipe.
Open Bottle
Pour Bourbon in Glass
"Be American. Drink American!"
Boeing Nails Memorial Day Ad
Occasionally, someone gets a holiday ad exactly right. This week at Elarbee Media, we wanted to share what we think is a perfect Memorial Day ad. This one is by Boeing.
Simple. Elegant. Powerful. Great work Boeing.
Wit & Wisdom Wednesday on Cowboys
“Any cowboy can carry a tune. The trouble comes when he tries to unload it.” – Old West Proverb
It is Wit & Wisdom Wednesday at Elarbee Media, and we are so excited to be once again in Texas! Cheers Cowboys!
Happy Holiday it is Victoria Day in Canada.
Monday, May 18th , 2015, is Victoria Day in Canada. Elarbee Media wished our Canadian friends, colleagues, and clients a happy and safe celebration. Enjoy your day off!
New Website Launch - TVCProDrivers
Elarbee Media is proud to announce the launch of TVCProDrivers.com. TVC Pro Drivers serves the commercial trucking industry supplying legal support to members that need to defend traffic violations but who may not be available to appear in court.