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Wit & Wisdom Wednesday Ronald Reagan on Siimple

"They say the world has become too complex for simple answers. They are wrong." Ronald Reagan

This Wit & Wisdom Wednesday we have decided to view things through the Ronald Reagan lens. Sometimes the simple answer is the right answer.

Advertising should drive sales. Advertising needs to be executed to drive sales. Simple.

Art Tuesday National Superhero Day

Today, April 28th is National Superhero Day, a day to celebrate the superheros that have inspired us. It is also Art Tuesday, so we thought we would have some fun and combine the two.We didn't have any Superhero art hanging around, so we we created some. This mixed media collage on board is 3 dimensional with different tiers in the wood, and it is over-painted to highlight our favorite elements.Sometimes, it is good to get your hands dirty. It gives you a new perspective. This is going up in our break room.

The Impact of Visual Imagery - Rorschach Plate I

One of the most interesting things about print advertising is the impact of the visual on the person viewing it. We don't all see the same things in an image, so it can be difficult to determine in advance how ad images will play out in the marketplace. Sometimes results are surprising as is the power or people's reactions.

The Specialist Works US, oddly enough, has a set of vintage Rorschach Test cards that speak to this very subject. If you don't know what you are looking at you may mistake them for art!

Here is Plate 1. Lets us know what you see.

Throwback Thursday - Wrangler Goes Psychedelic

It is Throwback Thursday at Elarbee Media, and we thought this selection might both amuse, and spark debate. As one of the iconic brands, Wrangler has always been the cowboy in the tight jeans, hasn't it? Apparently not! Check out this 1970 ad where Wrangler goes psychedelic.How impactful is the popular culture on "Brand Departure"? Obviously to get a brand like Wrangler to shift gears, it is a very strong influence.

New Website Launch - Mariel USA

Mariel, a multi-national refrigerant company based out of Italy, selected Elarbee Media to develop and launch their brochure site for the US Market. From Photography, Product Sell Sheets and Web Design, the product presentation has been completely overhauled for the US Market. MarielUSA.com

Wit & Wisdom Wednesday - Adam Smith

"It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest. " Adam Smith 

It is Wit & Wisdom Wednesday at Elarbee Media and this pointed quote from Adam Smith is telling. We are motivated by what is beneficial to us as individuals.

In advertising, it is essential to outline benefits to the consumer. By highlighting how products or services enhance the life or position of the purchaser you create a perceived need. Selling these benefits, serves the advertiser's interests.

Earth Day - 5 quick ways to be more earth friendly in print

Art Tuesday - Fred Wise

Spotted Around Town -The Indestructible Nauga

Look what we have Spotted Around Town. It is Naugahyde. This spotting happened at Bangkok & Thyme Restaurant, Atlanta, GA. This example is a tasteful dark green unlike the monster in the accompanying ad. Indestructible.

Cocktail Friday Lone Star Beer 41

It is Cocktail Friday at Elarbee Media. here is our latest installment of the Lone Star Bottle Cap campaign. If you haven't been following the theme, Lone Star Beer puts brain teasers under their bottle caps. It drives conversations, and interaction with their website if you can't figure them out yourself. We think this is a brilliant marketing ploy, and we LOVE it.
This is number 41 if you need to look it up on LoneStarBeer.com.
If you have the answer, please post it back to us.