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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
AARP Media’s 5 CREATIVE BEST PRACTICES TO BOOST YOUR 50+ ADVERTISING ROI
12/17/2014
AARP Media’s 5 CREATIVE BEST PRACTICES TO BOOST YOUR 50+ ADVERTISING ROIMake it Legible – maximize readability by selecting images and font sizes that 50+ consumers can see clearly, read at close distances for both print and digital. –TIP Focus on easy-to-read headline, a prominent CTA and strong color contrasts.
Be Relevant – 50+ are sophisticated and savvy consumers, speak directly to this stage and offer solutions. Heighten relevance with lifestyle imagery. –TIP Make it more about the customer and less about you. Highlight why your product is perfect for the 50+ audience.
Get to the Point – 50+ individuals tend to process information in an intuitive and simultaneous way, looking first at the whole picture, then the details. –TIP Keep your copy brief and literal. Use imagery to reinforce the message.
Focus on Priorities – 50+ consumers expect to see an offer and then a way to take action. Prioritize the elements of the main message, offer, call-to-action, image and logo. –TIP Offer only the most important information. Resist the urge to shrink type size to say it all.
Keep it Consistent – 50+ consumers are increasingly engaging simultaneously across platforms. Your ad campaign should create a holistic customer experience. –TIP Design print and digital assets similarly, feature a call-to-action best suited to its medium.
Art Tuesday We Love Texas
12/16/2014
It's Art Tuesday here at Elarbee Media, and we are excited to reveal our newest edition. This depiction of Texas will be one of the first pictures we hang in our new offices, and is particularly special as it was a gift. We do indeed love Texas! We love the gift so much, we have decided to celebrate today as Texas Tuesday!
Black and White and Red
12/15/2014
Actively packing for our big move to the new office space. We have taken the Black & White room apart already.
Cocktail Friday Balloon Cocktail Server
12/12/2014
It's cocktail hour on Cocktail Friday at Elarbee Media! After a week of business travel to one of our favorite destinations, Texas, it is well past time to mix up a batch of something. This awesome "balloon" cocktail server holds about 4 large cocktails, that can be poured in style out of this golden beauty. Our sincere thanks for the hospitality earlier this week, we will raise our first glass to Texas!
Throwback Thursday Smirnoff Ad White Christmas
12/11/2014
It is Throwback Thursday, and we've pulled out this 1967 Smirnoff ad with a "White Christmas" theme. We imagine that if this were published today, it would be quite controversial.
Art Tuesday Tree Frog and Kissing Princes
12/09/2014
It's Art Tuesday at Elarbee Media. This woodblock print, number 1 of 6, is titled "Amelia Island Tree Frog". It is by artist Paul Massino and is part of our acid green collection. It reminds us on a regular basis that you need to kiss a lot of frogs to find your prince. In business, we kiss a lot of frogs when engaging new clients and prospects. Not all client relationships end up being purposeful or profitable; but we keep trying. We have happily found a few princes that we are proud to call clients.
Thanks to all of you "princes" for your support and continued relationship with Elarbee Media.
Product Photography Holly Berries
12/08/2014
Sometimes offbeat ideas turn out to be some of the best ones. Our client Black Creek Precision has a new line of Mag Release Buttons that are in the perfect price point for Holiday gift giving. These red skulls looked like holly berries sitting on the table, so we decided to pick holly and shoot it as part of their social media campaign this holiday season. Makes you all warm and fuzzy about mag release buttons!
Remember Pearl Harbor December 7th
12/07/2014
On December 7, 1941, Japanese planes attacked the United States Naval Base at Pearl Harbor killing more than 2,300 Americans. It is indeed a “day that will live in infamy”. On this anniversary, Elarbee Media would like to recognize all of those who have served, and who continue to serve this country. Our sincere thanks for your courage and sacrifice.
Throwback Thursday J&B Bottle Tree
12/04/2014
For Throwback Thursday, Elarbee Media is highlighting a vintage print ad. Here is a simple but elegant J&B ad with the scotch bottles stacked as a Christmas tree. Repeat the image. Repeat the name. Tie in with the holiday theme. All good! What is your favorite Christmas print ad? We’d love to see it. Vintage or modern, we want your feedback.
Wit & Wisdom Wednesday Mark Twain on the Majority
12/03/2014
“Whenever you find yourself on the side of the majority, it is time to pause and reflect.” Mark TwainIt's Wit & Wisdom Wednesday at Elarbee Media. Mark Twain offers us both on a platter with this quip about embracing the majority. His wit is timeless because it reflects on the nature of people, not on specific issues.
What does this have to do with business? If you are doing what everyone else is doing, you need to pause and reflect. In marketing innovation is crucial. Keeping up with the pack means you are already behind. If everyone is doing it, the competitive advantage has already passed. So how do you embrace new opportunities without throwing money down the toilet? Test. Test small and test often. Test odd and innovative channels. Test.