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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Throwback Thursday Buzz Versus Product Focus in Ads
07/24/2014
Check out these very divergent images from Ray-Ban. Does the movement toward discounting the product itself in ads really work? Is the buzz worth sacrificing the focus on product? Personally, I’d love to get my hands on a pair of the retro green Ray-Bans and “enjoy the sun in style." #ThrowbackThursday
Wit & Wisdom Wednesday Patrick Roy
07/23/2014
Being that I am both a business owner and mom, I try and find inspiration in different places. I don’t watch a lot of TV outside of PBS, and I don’t follow sports (besides baseball and hockey). Here's a quote I pulled from my favorite hockey player, Patrick Roy: “I play a position where you make mistakes. The only people that don’t make mistakes at a hockey game are the people watching.” Mistakes happen in business. The key is deciding how to address them. Failure doesn't lie in mistakes, it lies in self-pity and the inertia that often follows. Edit, adjust, and always move forward.
Art Tuesday Photography is Art
07/22/2014
Is photography an art? You bet! After spending the past month doing product photography for a new consumer website, we at Elarbee Media know that there is a big difference between “pushing a button” and creating an image. Making uppers, lowers and gaskets look sexy is hard work- and YES, it is an art. Cheers to all of you photographers out there that make it look easy.
Hedge Your Bets in Business
07/21/2014
An update on our peach trees: The peaches are growing healthily and steadily, but definitely in need of some more rain. The apples in the background, which also benefited from this year’s pruning, are going crazy! What is the business translation? Don’t focus exclusively on one client. Hedge. What you think will yield fruit may not. Your back up plan may pay out in spades. However, always maintain what you have in production, otherwise nothing will bear fruit.
Cocktail Friday Sterling Corkscrew
07/18/2014
It's Cocktail Friday here at Elarbee Media. This simple sterling handled corkscrew is a very functional item, and well used despite the fact that it does not have all of the bells and whistles of some of its modern cousins. Bells and whistles are nice, but at the end of the day, you just need to pull the cork out of the bottle. What is the business parallel to getting the “cork out of the bottle?" Go back to basics. Buy what works. Reject the rest.
Zombie Head Tat3dUSA
07/16/2014
Business is funny sometimes. You never know what is going to happen when you sit down with a client. You can prepare as well as possible, but sometimes agendas go out the window and conversations take a different direction. This is exactly what happened to me at a photo shoot and product review this weekend. The PowerPoint presentation that I'd prepared was never shown, but I made a great personal connection with a group of people enthusiastic about their business and product line.I am now the proud owner of a zombie head 3D target, which can take up to 15,000 rounds and is also “self-healing” (important in a zombie). It also makes a nice paperweight on my desk.
Ronald Reagan on Giving Credit
07/16/2014
"There is no limit to what a man can do or where he can go if he doesn't mind who gets the credit." – Ronald Reagan
Art Tueday Haze and Lack of Clarity
07/15/2014
Artists employ haze and lack of clarity with purpose – direct response advertisers do not need to follow suit.Clarity of messaging is one of the key aspects to closing sales. An informed consumer is ready to purchase. A confused consumer is just that- confused.I’m not confused about the painting here – I love it!Check out the following article for some excellent content on DR messaging.kirkpatrickcreative.com/three-keys-success-direct-response-…![]()
Targeting Through Direct Mail
07/10/2014
This quiver of arrows belongs to my children. They regularly go out and practice shooting at a large bail of straw to learn how to aim. At a young age, they understand the concept of targeting and adjusting aim. Strangely, many advertisers do not. In business, as in life, you shoot at the target, adjust your aim, and shoot again until you hit the bull's-eye - (you don’t generally hit it the first time out either). Test. Adjust. Retest.Here are some hints on targeting through direct mail:http://www.experian.com/small-bus…/direct-mail-marketing.jsp
Art Tuesday Targeting
07/08/2014
It's Art Tuesday and today I made the connection between this painting on wood I bought in South Africa and the phrase “who are you trying to reach?"The artist reached me with this painting, but often advertisers aren't so lucking in hitting their target audiences. The key to getting it right starts with knowing your audience and reaching them through the right channel with a message that will resonate.Hopefully, artists will continue to create without the restriction of what is commercially viable. For the rest of us, here is some useful direction for reaching your target audience ---> http://bit.ly/SXxgct