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Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.

Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.


Blog Image for Cocktail Friday Putting an Idea on Ice

Cocktail Friday Putting an Idea on Ice

06/20/2014
Putting plans “on ice” can often be frustrating for all involved; however,sometimes it is the best business decision to defer projects that you are not ready to tackle. Putting something on ice means preserving it to keep it viable for down the road. At Elarbee Media, we don’t love putting our projects on ice, although if it is what is right for the client, we do it with a smile. We do however LOVE to put other things on ice, like a chilled summer cocktail. As it gets hotter here in the South, we will be looking to fill this classic aluminum ice bucket more frequently. #CocktailFriday

Blog Image for Throwback Thursday Women and Computers

Throwback Thursday Women and Computers

06/19/2014
Although nothing beats a little 1960s flavored casual sexism, advertisements like this one are a stark reminder of how much women's roles in business have changed since the mid-century.Elarbee Media is a female-owned business, so we are certainly glad that the "norm" has shifted. Gone are the days of women only being viewed as capable of holding support positions; we are now the ones creating the ads, planning the buys and calling the shots. Our business may have a softer edge than some, and a mentoring rather than driving character, but for us that is how a business ought to be run.
I do want to point out that the hairstyle, dress and shoes are right up my alley, and if I could throw back to the fashions and work hours of the time without the sexism, I’d be all in.‪#‎ThrowbackThursday‬

Blog Image for Art Tuesday Naked Art

Art Tuesday Naked Art

06/17/2014
Naked Art!The Art at Elarbee Media is certainly eclectic; I buy it when I feel compelled by it. Often, it is a cheap nothing that speaks to a memory from childhood, but it can also be a significant investment that helps me realize I have reached a milestone in my life. Art that speaks to me is very rarely something with a broad appeal-- and almost always something that is very telling about my character.My children mentioned to me the other day that I have quite a bit of art in my home, and in my office that is in their words “Naked Art”. I love the phrase “Naked Art” because I have always believed that that is what “art” is – an idea or concept laid naked before other’s eyes to see. How daunting to put yourself out there for criticism and show who you really are without reservation. Kudos to all of you brave enough to do it.
My favorite art story of all time is my Mother’s. In the late 60’s she painted a nude with a snail coming out of her belly button. The State University of New York offered to buy it from her, but she had already accepted an offer from a private buyer so she declined. She sold the painting to a man who took it home, and was promptly told it was “filth” and to go get his money back. She gave it back, but she had lost the SUNY commission. I heard the story many, many times as a child. My parents needed that money. Their loss of money was nothing compared to the void of beauty and understanding the person who deemed it “filth” must have been living in. No matter what we had, at least we grew up with a love of and exposure to art, and an open-mindedness about culture. Sadly, the painting itself did not survive – I would have loved to be its guardian today if it did.What does this have to do with business? ABSOLUTLEY NOTHING! Except to reinforce the concept that when something is true, and you believe in its character-- be it an idea, a campaign, a method of moving forward, it is always worth it to defend your “naked” assumptions. Your gut tells you what is right and what is wrong – that is instinct, instilled in us by nature. Defining and expressing it in art, or in a business judgment shows everyone we interact with who we really are – stripped down and “naked”.Cheers to all of you artists out there that have the belief in yourself that lets you put everything out there!Long Live “Naked Art”!

Blog Image for Haste Makes Waste - Old Adages Are Still Applicable

Haste Makes Waste - Old Adages Are Still Applicable

06/16/2014
Last week, I had an overnight package go astray. In not double checking that the address had been entered correctly, I delayed an overnight delivery by about a week. It seems like a small issue, but it is a great life lesson on taking the time to set up execution properly. Planning properly on the front end of a project, business or otherwise, never fails to pay off on the back end.Rushing in to be the “first” or to get something in market quickly can often backfire in business. Just as, on a smaller scale, rushing to get a package out the door cost me a week in delivery time.
That being said, it is always a good idea to double check that the need for forward planning is not an excuse for failure to execute. In business, as in life, it can be hard to determine where the line is crossed.
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Blog Image for Cocktail Friday Gilding the Lily

Cocktail Friday Gilding the Lily

06/13/2014
The gilded transfer on this cocktail shaker was someone’s idea of adding “pizazz” to a functional item. Sometimes I wonder if adding more is just “gilding the lily?” In advertising, there is a lot of “lily gilding.” Don’t get seduced by the bells and whistles when what matters is ROI. But don’t walk away from something because of it either. The shaker is still fully functional even with the decorative additions, and many media – if you peel back the “gilding” of their sales collateral – are strong performers when well negotiated. #CocktailFriday

Blog Image for Throwback Thursday Driving with Hitler

Throwback Thursday Driving with Hitler

06/12/2014
Check out this World War II poster encouraging Americans to conserve fuel. Could we get away with this today? Which campaigns you have seen in the past few years that pushed the envelope? #ThrowbackThursday

Blog Image for Happy Holiday Father's Day

Happy Holiday Father's Day

06/09/2014
With Father’s Day around the corner, I have been reminded of the valuable business lessons my father taught me. They weren't business lessons at the time, but rather character lessons that I now try to employ in my business life. There are some real gems among them (some not repeatable outside of the family).Of all of the core business values I learned at my dad’s knee, the one that has always resonated most with me as a manager of people was the following: “Kelly Danielle, you don’t need everyone to like you and be your friend, but you do need everyone to know that you are fair.”
As a business owner, I often think of a 3x3 resin square that sat on his desk with a quote that read, “The world isn't interested in the storms you encountered, but whether or not you brought in the ship.”My father was dedicated to his job, but even more so to his family. He raised, educated and loved us. He gifted us his values, both business and otherwise.Thanks for everything, Dad!
Tags: Holiday

Blog Image for Cocktail Friday Seasonal Swings

Cocktail Friday Seasonal Swings

06/06/2014
It's ‪#‎CocktailFriday‬! Seasonal swings can make it feel like your whole business is “on the rocks." Sometimes taking a deep breath, along with a sip of your favorite cocktail can help give you the perspective you need to move forward without fear.To avoid feeling as though you're "on the rocks," it is imperative to look at how business was this time last year. Then, compare results based on the time of year and note swings that typically occur so that you can anticipate these swings rather than react when they happen. Happy Friday!

Blog Image for D-Day - Business Lessons from The Greatest Generation

D-Day - Business Lessons from The Greatest Generation

06/06/2014
"On June 6, 1944, also known as D-Day, some 156,000 American, British and Canadian forces landed on five beaches along a 50-mile stretch of the heavily fortified coast of France’s Normandy region. The invasion was one of the largest amphibious military assaults in history and required extensive planning. By late August 1944, all of northern France had been liberated, and by the following spring the Allies had defeated theGermans" (http://bit.ly/LQKAuH).

"The beginning of the end of war in Europe” was a success because it was expertly planned. The plan was thought through, the costs anticipated, and once the plan was set, the leadership never wavered from pursuing the direction outlined.We are fortunate today to be able to succeed and fail in business largely because of the success of the D-Day campaign. The fact that it is a valuable business lesson in and of itself is an added bonus.What can we learn from D-Day in the business world? Plan, anticipate the costs, both financial and otherwise, communicate the plan with precision, don’t flinch from the short term pain, and you will succeed.God Bless America, where we are free to try and fail, and try again and succeed. We salute those who have served in our armed forces and sincerely thank you for your service.
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Blog Image for Throwback Thursday Too Skinny Ad

Throwback Thursday Too Skinny Ad

06/05/2014
At Elarbee Media, we certainly appreciate curves on a woman! Today's‪#‎ThrowbackThursday‬ ads show just how different mid-century ideals were versus today's beauty standards. Back then, being too skinny was a problem that women worried about, and Wate-On was there to help them achieve the “glamorous curves” of “popular” girls. What do you think of these ads? Are there any products for women who think they are too skinny today?