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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Spotted Around Town the Search for Naugahyde
In our latest Spotted around Town installment we thought we would showcase this stunning two-tone bench form El Azteca. Festive! Remember to keep sending us you Naugahyde images.
Celebrate the American Flag it is Flag Day!
Today, Sunday June 14th is Flag Day. Flag Day honors the United States flag and to commemorate the flag’s adoption. Elarbee Media is proud to spread the message about flag day, and show our respect for what our flag represents.
Lonestar Beer Blue Bottle Cap Number 393
It is Cocktail Friday at Elarbee Media and we are back with more Lone Star Beer bottle caps. This featured quiz is from a BLUE cap. If you are following the conversation from last week, that means it is from a light beer. Red=Regular. Blue=Light. Color coding to simplify the buying process is good marketing!
This is #393 if you get stumped and need to go to Lonestarbeer.com to get the answer.
Throwback Thursday Maidenform Popsicles
It is Throwback Thursday at Elarbee Media and with all of the heat hitting the South, we couldn’t resist focusing on keeping cool. Well, sort of. Here is a vintage ad for Maidenform Juniors that does a fabulous job of tying in the color scheme of the new product line with a food item to match, but we can’t help feeling that the tie in of the underwear with the popsicles is a bit of a stretch for the “vintage” reader.
That said, we love the colors and the simplicity of the ad itself.
Art Tuesday Linoleum Block Print
It is Art Tuesday at Elarbee Media and we are excited to share a Linoleum Stamped Print from 1961. The Artists was Patricia Donohue. Created as a Christmas card on bonded cotton paper, this reindeer motif is created by craving out solid forms form a piece of linoleum. Linoleum Block Printing or Linocuts were very popular in the 1960’s. We are excited to showcase this today not only because we love the strong graphic imagery, but because it is a stamp, and we are absorbed in our stamp client Expressionery.com for Q3 and Q4 efforts right now so the tie in feels appropriate.
Time to Get Organized
There are still 2 weeks left of Spring. In an effort to maximize the value of the season, Elarbee Media is committing to getting organized. What better way to do so than with these adorable vintage file tins. In beautiful browns and greens, these woodgrain tins are the perfect place to stash precious keepsakes that can be filed, or to house your suite of personalized stationery.
Celebrate the Anniversary of D-Day
D-Day June 6, 1944
“The Eyes of the world are upon you. The hopes and prayers of liberty loving people everywhere march with you.” Dwight D. Eisenhower
To all of those who have served and all of those who continue to serve, Elarbee Media would like to express our sincere gratitude.
Cocktail Friday Lonestar Beer Bottle Cap #131
It is Cocktail Friday at Elarbee Media and we are back with more Lone Star Beer bottle caps. This featured quiz is from a red cap. For the uninitiated, it comes from a regular Lone Star not a Lone Star Light which is blue. Color coding within the brand makes it easy for consumers to identify product easily. It makes shelf selection more efficient in store as well. Lone Star Beer, like many other brands chooses to keep the look of the brand label consistent as much as possible. Outside of the color identifier, and a small edit to the label to swap the word Beer for Light, they maintain the integrity of presentation.
This is #131 if you get stumped and need to go to Lonestarbeer.com to get the answer.
Throwback Thursday Timex
It is throwback Thursday at Elarbee Media! Our latest ad is for Timex. We love this ad for three reasons: 1. It conveys brand dominance in the market, 2. It has tremendous visual appeal, 3. I actually talks about the product and its benefits. Crazy concepts, and ones that people may want to try to employ in the modern era.
Wit & Wisdom Wednesday -Thomas Edison on Not Failing
“I have not failed. I've just found 10,000 ways that won't work.” Thomas A. Edison
It is Wit & Wisdom Wednesday at Elarbee Media. This quote from Thomas Edison speaks volumes to us as Direct Response advertising professionals. Success is about testing. While Edison may not have been testing media to hit a target ROI, his continual progress down a path to eliminate what does not work is an eerie parallel.
Starting with a hypothesis on what will work, you test. You fail, but you look to answer the question "Why?". You test again with a variation on the strategy. You fail again, but continue to refine or reject what you know has not worked. If you keep repeating, and refining, you come to the point of success.
Not everyone has the stomach for failure. For many it is the closure of the process. For those with the courage, it is simply part of the journey.