Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Cocktail Friday - Derby Weekend Mint Juleps
1 teaspoon powdered sugar or 1 finger of simple syrup
2 teaspoons Water
Mint leaves
Throwback Thursday Smirnoff Bra Burning
Wit & Wisdom Wednesday Ronald Reagan on Siimple
This Wit & Wisdom Wednesday we have decided to view things through the Ronald Reagan lens. Sometimes the simple answer is the right answer.
Advertising should drive sales. Advertising needs to be executed to drive sales. Simple.
Art Tuesday National Superhero Day
We encourage everyone to get out there and be Super today!
The Impact of Visual Imagery - Rorschach Plate I
One of the most interesting things about print advertising is the impact of the visual on the person viewing it. We don't all see the same things in an image, so it can be difficult to determine in advance how ad images will play out in the marketplace. Sometimes results are surprising as is the power or people's reactions.
The Specialist Works US, oddly enough, has a set of vintage Rorschach Test cards that speak to this very subject. If you don't know what you are looking at you may mistake them for art!
Here is Plate 1. Lets us know what you see.
Throwback Thursday - Wrangler Goes Psychedelic
New Website Launch - Mariel USA
Mariel, a multi-national refrigerant company based out of Italy, selected Elarbee Media to develop and launch their brochure site for the US Market. From Photography, Product Sell Sheets and Web Design, the product presentation has been completely overhauled for the US Market. MarielUSA.com
Wit & Wisdom Wednesday - Adam Smith
It is Wit & Wisdom Wednesday at Elarbee Media and this pointed quote from Adam Smith is telling. We are motivated by what is beneficial to us as individuals.
In advertising, it is essential to outline benefits to the consumer. By highlighting how products or services enhance the life or position of the purchaser you create a perceived need. Selling these benefits, serves the advertiser's interests.