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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Winston Churchill on Business
05/05/2014
In Georgia we like bulldogs. Here is a lesser known quote from our favorite “Bulldog” about business:“Some see private enterprise as a predatory target to be shot, others as a cow to be milked, but few are those who see it as a sturdy horse pulling the wagon.” - Winston Churchill.At Elarbee Media, we embrace the best of the past, and look to the future while “pulling the wagon."
Cocktail Friday ROI Recipe
05/02/2014
It's #CocktailFriday!We don’t love measuring our alcohol pours at Elarbee Media, but we do love measuring media results - especially ROI (Return on Investment)!According to Wisegeek- “using a jigger is only one of many different ways to measure alcohol, and it tends to go in and out of fashion as times change. Some people think that bartenders who meticulously measure out each shot are being stingy, while others see such precision as a mark of respect for the art of cocktail blending. Another school of thought teaches that careful measurements belong only novices, on the assumption that more experienced mixologists should be able to get the right ratio without even trying.”Test your skills by mixing the following drink – we have lovingly named the ROI.ROI Recipe:Start with premium vodka (That you have of course negotiated down to the price of standard well brand)Fill a high ball glass with crushed icePour 3 fingers of Vodka (Double jigger over ice- or three singles if neat)Add the juice of 1 whole lemonAdd 1 tablespoon of honeyAdd 2 dashes of bittersTop with a splash of tonicSwizzle and serveWant to weigh in on measuring versus free-pour, or on measuring media? We’d love to hear your comments.
Art Tuesday Art in Advertising
04/29/2014
"Artworks and artists are increasingly becoming elements of advertising campaigns, not only for products and services aimed at the types of older, affluent consumers who have traditionally been patrons of the arts, but also for products and services seeking to reach consumers in their 20s and 30s who are already making art part of their lives." #ArtTuesdayhttp://ow.ly/vPcra
Commitment to Clients
04/28/2014
Peaches - and the importance of keeping up old things & values. This past weekend, I saw peaches in abundance growing on trees that people had told me to abandon. Those trees would "never come back," they were "too far gone to save." They were wrong. The peach trees are thriving and bearing fruit. Like the peach trees, some old ideas are worth salvaging: customer service, commitment to clients, and a true belief in business partnership. At Elarbee Media, we will always believe that the effort to foster those values is worthwhile. We believe that nurturing those ideas will also bear fruit.
Cocktail Friday Highball Glasses
04/25/2014
It’s #CocktailFriday! At Elarbee Media, we aim to keep your expectations high and your CPMs low. Check out these 1960s highball glasses from our office barwear collection.Highball is the name for a family of mixed drinks that are composed of an alcoholic base spirit and a larger proportion of a non-alcoholic mixer. Well-known examples of highballs include Bourbon and Water, Cuba Libre, Scotch and Soda, Seven and Seven, the Moscow Mule, and gin and tonic.Get your creative juices flowing this on this gorgeous Friday afternoon with a classic cocktail! What is your favorite drink served in a highball glass?
Throwback Thursday Beauty Ads
04/24/2014
Take a look at these beauty ads. 
Art Tuesday Hank Williams
04/22/2014
The art on the walls at Elarbee Media inspires us daily in the work that we do and how we conduct business.We firmly believe that originality and ingenuity are key factors to the success of our company.Hank Williams said it best:"I was a pretty good imitator of Roy Acuff, but then I found out they already had a Roy Acuff, so I started singin' like myself."
Cocktail Friday Ice Crusher
04/18/2014
It's Cocktail Friday at Elarbee Media! Each week we will be featuring a unique vintage cocktail item from our collection at the office. Check out our vintage ice crusher from the 1950s! Here in the south, we love a good mint julep served over crushed ice. What is your favorite cocktail served over crushed ice?
Art Tuesday The First Art Tuesday Post
04/15/2014
At Elarbee Media, we believe in creating a work environment that fosters creativity. The walls of our office are covered in art from all over the world. This week's piece is from local Atlanta artist R. Land. #ArtTuesday
Conference Room Let's Talk
04/14/2014
Welcome to the Elarbee Media conference room. Pull up a chair, let's talk!