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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Happy Holiday it is LBJ Day!
08/27/2014
Today is Lyndon Baines Johnson Day! It is is a legal state holiday in Texas and falls every year on August 27, to remember the birthday of the former U.S. President.Happy LBJ day to all of Elarbee Media’s friends, clients and colleagues in Texas!
Wit & Wisdom Wednesday Henry Ford on Details
08/27/2014
“Paying attention to simple little things that most men neglect makes a few men rich.” Henry Ford Who would not have wanted to sit around the campfire with Ford and Edison? Imagine the conversations. Imagine if American business did not have such great legends to inspire us to keep going. Try. Fail. Edit. Try again. Succeed. Elarbee Media gives a nod to all who try!
Art Tuesday Make Art Matter
08/26/2014
It’s Art Tuesday again at Elarbee Media. This painting of a leaf floating over the water is one my Mom painted in the sixties. I have always loved it. As a child, it reminded me of the highly stylized doves that were embroidered on the panels at church. It was always a stretched canvas growing up – unframed. About 7 years ago, I found some vintage framing materials, and had my friend Charles finally frame the painting. Because it is from my mother, and evokes strong memories of my childhood, it brings me a sense of peace and calm at the office. This picture hangs in our reception area, over our couch. What is the business lesson? There isn’t one – except the following. Wherever you are, and whatever adventure you embark on, embrace and keep close those things that bring you peace, calm and remind you of those you love.
Cocktail Friday Vodka Packaging Pouch
08/22/2014
It’s #CocktailFriday at Elarbee Media!When I see something brilliant, I say, “wow that is brilliant – why didn’t I think of that!” I confess I had this thought on a recent trip to a liquor store in Florida. Behold! The most brilliant innovation in history: vodka packaged to conveniently fit almost anywhere -- slim, portable, easily disposed of once used.A wise business move is to create a product that addresses the needs of the consumer. I’ve never heard of this brand, ...See More
Throwback Thursday Froot Loops Imagery
08/21/2014
When it comes to a brand icon, is new and improved really new and improved? How far can you push change and keep consistency? Here is a 1960s Froot Loops box and a modern Froot Loops box. I prefer the original, but I am old school.Certainly the vibrancy of the “new” Toucan Sam is hard to miss, no doubt assisting identifying the product readily on the store shelf. What is your opinion? Should companies update their brand icons to keep up with modern trends? #ThrowbackThursday
National Senior Citizens Day
08/21/2014
Today is National Senior Citizens Day! Elarbee Media would like to let everyone of a “certain age” know that we appreciate you and what you do. Everyone else, get out there and let a senior know you care!Want to advertise to the senior market as well? Elarbee Media has all the options to reach this niche demographic.
Interpersonal Communication Styles
08/20/2014
A picture of my sister Kim (AKA Dr. Herrin) sits on the corner of my office desk; I look at it every day and think, "wow, that would be a great picture if she were smiling”. Every time I think that, I also remind myself that for chimps, bearing your teeth is a sign of aggression, so it is NOT a good idea to smile at one unless you're ready for a fight. I also look at the picture and think, “she is in the Congo while I'm selling Direct Response advertising…. poor Kim."I've been thinking a lot about communications in advertising and business lately, and found the following information very interesting- tying the country of origin of the speaker to the communication style.
Art Tuesday Tough Day
08/19/2014
Having a rough day, dear? Well it's Art Tuesday at Elarbee Media again and this sixties pottery mask looks like it has had a “rough day." It is one of a collection of five in earth tones in our Creative Director’s office. Hopefully she has a better time at Elarbee Media than he does!Always remember, tomorrow is another day! We’d like to make it better. Let us know how we can help!
Throwback Thursday Brand Iconography
08/14/2014
It’s #ThrowbackThursday at Elarbee Media. Who doesn't know this guy? Mr. Peanut, the advertising logo and mascot of Planters, is quite the iconic figure. That my friends is because he was designed to be iconic! Creating an icon to represent a brand is an advertising concept that has proven to be a viable technique since the early 1900s. Who is your favorite brand icon? Let us know! If they are vintage enough, they can be the subject of next week’s Throwback Thursday.For more on Brand Iconography, read on: http://bit.ly/1vEado7
Art Tuesday Color and Pattern
08/12/2014
It’s #ArtTuesday again at Elarbee Media! This week’s selection of our company art is a set of four highly colored giclée pictures. These are four interpretations of the same image, repeated, but re-interpreted.In advertising, repetition is key to making sure the message is driven home. Some advertisers may choose to place an ad that is a carbon copy across all platforms, others may choose a repetitive approach similar to this week’s art -- varied for interest.Interested in learning more on the concept of the repeated message? Read on --> http://bit.ly/1ppLtuZ