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Let's Talk About Stuff.
Our Blog
Our goal in posting our blogs is three fold: To introduce timely industry news that is relevant to our clients; to post items we find interesting and entertaining, and finally, to give you a glimpse of TSW US “Behind the Curtain”. We take the business aspects of what we are doing very seriously, but we like to have fun, hopefully that shines through here.
Our Blog is a puzzle being assembled. Sometimes the individual pieces of the puzzle don’t look like the whole picture once completed – You have to keep adding pieces one at a time to make the image clear. We hope you keep coming back to see how the TSW US puzzle takes shape.
Solar Eclipse
Amazing afternoon viewing the North American Solar Eclipse.
A Dog's Blog
Hi Im Buddy! No, not "Air Bud" Buddy, but Buddy the Cocker Spaniel! I like treats and long walks on the beach an...oh look squirrel! Anyways my owner, Rob, took me to work with him for the first time yesterday. When he opened the door, I was greeted by two beautiful human friends eager to play with me! One had blonde fur and the other had dark brown fur.
But first, I had to explore everything! I was so anxious I couldnt contain myself! I ran around in circles, cuddling up on my comfy new bed (couch) and sniffed every corner of the new land. Before I knew it, more human friends arrived! Big ones and even little ones like me! From playing with my floppy ears, to rubbing my fluffy body, I was overwhelmed by the love!
Suddenly I hear someone say "food" and I jumped up! That means I get to eat delicious goodies. I immediately scurry on over to Rob and sit down patiently like a good boy, wagging my widdle tail. My mouth was watering! Rob picked off a piece of sausage and before he even brought his paw down, I quickly grabbed it with my munchers and finished it in 2 seconds! I was panting with my tongue out and ready for more.
Shortly after, my stomach began rumbling so I let it rip! I think my new friends were okay with it, they covered their nose with their paw and never looked happier. Sometimes I would go sit right next to their desk and give them a first hand smell of Buddy Cologne.
Every time Rob and my new human friends stepped outside, I wanted to go with them so bad! Unfortunately I was tied to a desk with my going outside rope which is weird because I was inside. I never know when Ill see him again. I stared at the door for what seemed like a million doggy years and the moment he was back, I leaped for joy!
My new friends went back to their desks staring and clicking their toys with the shiny screen and buttons and I layed down on my warm grey blanket by Rob. I always kept a lookout for outsiders. A few times, I spotted unknown humans walk by the window and I bolted towards them. They thought they were bigger than me but I am invincible! I am very protective of my i-transact family. They know how to treat their clients and their office pets.
After my mission was done, I crawled right back to my new home under Rob's desk and rested my eyes for a bit. Moments later, I heard someone say "Bye" and I became nervous. Who was leaving me and why?! But then Rob grabbed my going outside rope and connected it to my UK collar and that's when I knew we were going on another adventure. We said our farewells and alas, until next time i-transact!
What a ruff day!
Celebrate Independence Day
Independence Day in America
With the help of Military.com: On July 4, 1776, the thirteen colonies claimed their independence from England, an event which eventually led to the formation of the United States. Each year on July 4th, also known as Independence Day, Americans celebrate this historic event. Conflict between the colonies and England was already a year old when the colonies convened a Continental Congress in Philadelphia in the summer of 1776. Richard Henry Lee of Virginia presented a resolution with the famous words: "Resolved: That these United Colonies are, and of right ought to be, free and independent States, that they are absolved from all allegiance to the British Crown, and that all political connection between them and the State of Great Britain is, and ought to be, totally dissolved." Lee's words were the impetus for the drafting of a formal Declaration of Independence. On July 1, 1776, the Continental Congress reconvened, and on the following day, the Lee Resolution for independence was adopted. On July 4th, the Declaration was officially adopted. John Hancock, President of the Continental Congress, signed the Declaration of Independence. It is said that John Hancock signed his name "with a great flourish" so England's "King George can read that without spectacles!"
Independence Day in America
With the help of Military.com: On July 4, 1776, the thirteen colonies claimed their independence from England, an event which eventually led to the formation of the United States. Each year on July 4th, also known as Independence Day, Americans celebrate this historic event. Conflict between the colonies and England was already a year old when the colonies convened a Continental Congress in Philadelphia in the summer of 1776. Richard Henry Lee of Virginia presented a resolution with the famous words: "Resolved: That these United Colonies are, and of right ought to be, free and independent States, that they are absolved from all allegiance to the British Crown, and that all political connection between them and the State of Great Britain is, and ought to be, totally dissolved." Lee's words were the impetus for the drafting of a formal Declaration of Independence. On July 1, 1776, the Continental Congress reconvened, and on the following day, the Lee Resolution for independence was adopted. On July 4th, the Declaration was officially adopted. John Hancock, President of the Continental Congress, signed the Declaration of Independence. It is said that John Hancock signed his name "with a great flourish" so England's "King George can read that without spectacles!"
Cocktail Friday - the Impact of Patriotic Branding
It is Cocktail Friday at TSWUS, and we are headed into a long weekend celebrating the birth of the United States of America. What better post could we make, than one highlighting the "artfully" redesigned "Patriotic" packaging that seems ubiquitous on these American holidays. What impact does re-packaging have on sales during patriotic holidays? Can the re-packaging stand alone, or does it need to be combined with advertising support to maximize product sales? Do patriotic holidays impact sales more significantly than family holidays like Halloween or Christmas? Why am I compelled to buy the Red, White and Blue six-pack?
These are all key questions to ponder when walking down the beer aisle this weekend. Just in case you are curious, we are attaching some research from Kidd.com on the Purchasing Power of Brand Patriotism. http://www.kidd.com/branding/purchasing-power-patriotism-businesses-shift-american-branding-summer/
Newspaper Readership: Print or Digital?
This article is a great read which highlights that print is still the core way to digest news. With huge levels of discussion about the newspaper industry falling by the wayside, it is great to read an article that clearly outlines the importance of newspapers to the news industry.
In the US alone, 169 million people are engaging with the news and 81% of them engage with a printed product.
In an era where we are told printed advertising is dead this clearly outlines that it just simply is not. To find out how you can advertise to this target market please get in touch with Christian at christianprosser@thespecialistworks.com, you can also follow this link to our website and view the plethora of US newspapers with whom we currently work.
Wit & Wisdom Wednesday - John Adams
Facts are stubborn things; and whatever may be our wishes, our inclinations, or the dictates of our passions, they cannot alter the state of facts and evidence. John Adams
Our founding fathers are not only a fount of wisdom, but are quite witty in their delivery as well. John Adams is one of our favorite wits. This quote about Facts is so applicable to marketing and advertising it hurts. When you examine advertising based on performance, you look at facts. Attribution is not nebulous and yield is calculable. The smoke and mirrors approach that used to work is out the door, and none too soon. We are ready to confront facts.
Art Tuesday - Dubiousness
